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China Sits Out the World Cup Again, But Its Brands and Fans Show Up Anyway
China has no team in the 2026 World Cup, but its fans stay up all night to watch and its…
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Tag: world-cup-2026
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The 2026 World Cup’s Real Balance Sheet: Host Cities Count Costs and Uneven Returns
The 2026 World Cup promised host cities an economic windfall. On-the-ground reporting from Seattle to Kansas City shows the returns…